RACI
Cross Agency Web Development Roles and Responsibilities
Marketing | BPS/IS | Creative Agency | Development Agency | CRM Campaign Services | ||
---|---|---|---|---|---|---|
Process | Deliverable | |||||
Project Initiation | Creative Brief | A | C | R | C | |
Creative Brief Review and Approval | R | I | A | I | I | |
Domain Name Purchase and Registration | A | R | I | I | ||
Domain Name Configuration | I | A | I | R | ||
CSR | I | A | I | R | I | |
SSL Certificate | A | R | I | C | I | |
Solution Functionality Review | C | A | R | C | C | |
PRT Concept Review | A | I | R | I | ||
Development Budget Approval | I | R | C | |||
PMO Approval | A | R | C | C | C | |
Project Kick Off | A | C | R | C | C | |
Creative Timeline | A | I | R | I | ||
Development Timeline | C | A | C | R | I | |
CRM Timeline | C | A | C | C | R | |
Digital Property Build | Sitemap | A | I | R | I | I |
Website Manuscript | A | I | R | I | I | |
Website Imagery | A | I | R | I | I | |
Website Style Guide | A | I | R | C | I | |
Website Fonts | A | I | R | C | I | |
UI-UX Design + Wireframes | A | I | R | C | I | |
Creative Project Environment | A | I | R | C | I | |
Desktop & Mobile Sketch Files | A | I | R | C | I | |
Business Requirements Document | A | C | R | C | I | |
Functional Requirements Document | C | A | R | C | I | |
Design Documentation | A | C | R | C | I | |
CRM Webforms & Marketing Cloud Field Mapping | C | A | C | R | C | |
CMS/Backend Development | C | A | C | R | ||
Content Population | C | A | C | R | ||
QA Content | A | I | R | C | ||
QA Functionality | C | A | C | R | I | |
Content QA/QC Review Documentation | C | A | R | C | ||
Functionality QA/QC Review Documentation | C | A | C | R | I | |
SEO Keywords | A | I | R | C | ||
SEO Implementation | C | A | C | R | ||
Google Analytics Event Tracking Strategy | A | C | R | C | C | |
Site Tagging | A | I | C | R | ||
Website Screenshots | A | I | R | C | ||
Veeva Vault Submission | A | I | R | C | I | |
Annotated PDF Consolidated PRT Feedback | A | I | R | C | ||
OPDP Submission | R | I | ||||
Deploy to Production | C | A | C | R | I | |
CRM Campaign Services | CRM Email Design Files | A | C | R | C | |
CRM Email Build | C | A | C | R | ||
CRM Email Journey Mapping | A | C | R | C | ||
CRM Email Journey Build | C | A | C | R | ||
CRM Email Content Approval | A | C | R | C | ||
CRM Email Deliverability QA | C | A | C | R | ||
UTM Values | R | I | R | C | ||
UTM Placement | C | A | C | R | ||
Test Email Deployment | C | A | C | R | ||
Veeva Submission | A | I | R | C | ||
Annotated PDF Consolidated MLR Feedback | A | I | R | C | ||
OPDP Submission | R | |||||
Deploy to Production | A | C | C | R | ||
Support | Website Hosting (Pantheon) | C | A | I | R | I |
Website Support | C | A | C | R | I | |
Website Reporting | A | C | I | I | I | |
Email Reporting | C | A | I | R |
R = Responsible, A = Accountable, C = Consult, I = Inform