RACI

Cross Agency Web Development Roles and Responsibilities

		Marketing	BPS/IS	Creative Agency	Development Agency	CRM Campaign Services
Process	Deliverable
Project Initiation	Creative Brief	A	C	R		C
	Creative Brief Review and Approval	R	I	A	I	I
	Domain Name Purchase and Registration	A	R	I	I
	Domain Name Configuration	I	A	I	R
	CSR	I	A	I	R	I
	SSL Certificate	A	R	I	C	I
	Solution Functionality Review	C	A	R	C	C
	PRT Concept Review	A	I	R	I
	Development Budget Approval	I	R		C
	PMO Approval	A	R	C	C	C
	Project Kick Off	A	C	R	C	C
	Creative Timeline	A	I	R	I
	Development Timeline	C	A	C	R	I
	CRM Timeline	C	A	C	C	R
Digital Property Build	Sitemap	A	I	R	I	I
	Website Manuscript	A	I	R	I	I
	Website Imagery	A	I	R	I	I
	Website Style Guide	A	I	R	C	I
	Website Fonts	A	I	R	C	I
	UI-UX Design + Wireframes	A	I	R	C	I
	Creative Project Environment	A	I	R	C	I
	Desktop & Mobile Sketch Files	A	I	R	C	I
	Business Requirements Document	A	C	R	C	I
	Functional Requirements Document	C	A	R	C	I
	Design Documentation	A	C	R	C	I
	CRM Webforms & Marketing Cloud Field Mapping	C	A	C	R	C
	CMS/Backend Development	C	A	C	R
	Content Population	C	A	C	R
	QA Content	A	I	R	C
	QA Functionality	C	A	C	R	I
	Content QA/QC Review Documentation	C	A	R	C
	Functionality QA/QC Review Documentation	C	A	C	R	I
	SEO Keywords	A	I	R	C
	SEO Implementation	C	A	C	R
	Google Analytics Event Tracking Strategy	A	C	R	C	C
	Site Tagging	A	I	C	R
	Website Screenshots	A	I	R	C
	Veeva Vault Submission	A	I	R	C	I
	Annotated PDF Consolidated PRT Feedback	A	I	R	C
	OPDP Submission	R		I
	Deploy to Production	C	A	C	R	I
CRM Campaign Services	CRM Email Design Files	A	C	R		C
	CRM Email Build	C	A	C		R
	CRM Email Journey Mapping	A	C	R		C
	CRM Email Journey Build	C	A	C		R
	CRM Email Content Approval	A	C	R		C
	CRM Email Deliverability QA	C	A	C		R
	UTM Values	R	I	R		C
	UTM Placement	C	A	C		R
	Test Email Deployment	C	A	C		R
	Veeva Submission	A	I	R		C
	Annotated PDF Consolidated MLR Feedback	A	I	R		C
	OPDP Submission	R
	Deploy to Production	A	C	C		R
Support	Website Hosting (Pantheon)	C	A	I	R	I
	Website Support	C	A	C	R	I
	Website Reporting	A	C	I	I	I
	Email Reporting	C	A	I		R

R = Responsible, A = Accountable, C = Consult, I = Inform